On Business Before Social Networks
After a recent first-time phone call with yet another incredible person met through Twitter connections, and given all the shared interests and collaboration ideas that bubbled up in that call, I had to reflect: How did we function as business leaders before social networks? The answer: Much less efficiently and with much less personal enjoyment [...]
The Social Lens: Collaborative IS Competitive
What if collaboration gave your company a competitive edge? And, what if competition became about taking the lead as an information-sharing resource? Both are the case when it comes to corporate leadership. But many businesses leave this opportunity on the table. A 2012 MIT article covering research into the key sustainable business questions caught my [...]
Spark Your Social Networking Enthusiasm & Comfort
I’ve been doing some foundational work with a client recently that rewards me in a way I didn’t anticipate. It turns out I really enjoy helping business thinkers find their passion and written voice. With those things established, it is then easy to enable them to write in ways that include and celebrate the work [...]
To Weave Sustainability Social Capital, Connect First
Business culture is in the middle of an important transformation. Much more than has traditionally been the case, warmth and empathy are starting to get their due in the leadership sphere, So, what do we make of this move toward connecting? It seems to be about empathy. And, the roots of human empathy run deep [...]
Launching the Sustainability Leadership Conversation
Sustainability is moving into new territories, with new leaders and leadership styles emerging. Across all industries, we now see many leading organisations stepping forward and placing sustainability truly at the core of their leadership. At the same time, the use of social media is increasingly being used as a powerful tool for engaging, learning and sharing [...]
LinkedIn Makes the Business Case for Thought Leadership
Did you notice Leslie Kaufman's piece in yesterday's New York Times? LinkedIn is building its publishing presence and there's a reason you should take note. While no one was looking - and while many have been dialing in to the possibilities of Twitter and Facebook (less so Google+, which is a whole other incredible opportunity [...]
Why Go Live? The B2B Opportunity in Event Tweeting
While the fortunate few are attending Sustainable Brands 2013 as I write this, many are unable to. The same goes for all sorts of conferences. There are only so many a year that any one person or business can afford to attend - due to cost or time constraints. And, therein lies the opportunity to [...]
Take Charge of Social Media
The questions that most frequently come up when I speak or coach on social media involve capacity issues – and the answers lie “within,” as a lifestyle guru might say. If the idea of getting more serious about leveraging your company’s Twitter feed or Facebook page haunts you more than it excites you, help is [...]
Why Bikes? My Personal Sustainability Driver
What is with my obsession with bikes and why do I veer into urban transportation so much in my otherwise more sustainable business and corporate social responsibility-focused writing and social network sharing? Being interviewed for a recent GOOD piece on the corporate sponsorship opportunities for bike share programs got me thinking... Women, urban biking and [...]
Corporate Citizenship Pros Know
While social media was not directly mentioned in the topline findings of the recent Boston College Center for Corporate Citizenship (BCCCC) report, “Leading Across the Organization: Profile of the Professionals 2013,” one glance at the executive summary does suggest a big social media opportunity. There is perhaps no more effective way than through social channels [...]
Sustainable B2B and the Opportunity of Social Business
According to Adweek, new research shows that B2B brands are lagging behind B2C brands when it comes to the smart use of social media. So, it might well be our little secret as sustainable business professionals to jump in and show 'em how it's done. What an opportunity! …for developing thought leadership. …for humanizing complex [...]
Sustainability and The Bullitt Center
I was so inspired by the opening ceremony of Seattle's Bullitt Center that I pulled tweets, images and the quick ribbon-cutting video from the various social channels for this Storify piece. For context, I included links to the New York Times and NPR stories and closed with links for more information on Harriet Bullitt, Denis [...]