Andrea Learned

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Sustainability and The Bullitt Center

By |2013-04-26T14:19:35-04:00April 26th, 2013|Brain Science, Socio, Anthro, CSR, Sustainability - Plain Sight, Sustainability Change Agents|

I was so inspired by the opening ceremony of Seattle's Bullitt Center that I pulled tweets, images and the quick ribbon-cutting video from the various social channels for this Storify piece. For context, I included links to the New York Times and NPR stories and closed with links for more information on Harriet Bullitt, Denis [...]

Studying Up on Women and Sustainable Business

By |2011-11-07T13:22:26-04:00November 7th, 2011|Brain Science, Socio, Anthro, Cause/Social Marketing, SustyBizForum|

I'm excited to share that I have just launched a regular column on women and sustainable business for the SustainableBusinessForum.  The introductory piece is simply a call to study up on women.  I don't suggest this solely because women are likely to be a crucial consumer market for your company, but because understanding how they [...]

Sustainability Thought Leadership: Shift or Show?

By |2011-09-15T14:59:33-04:00September 15th, 2011|Brain Science, Socio, Anthro, Huffington Post Contribution, Sustainability Change Agents|

Photo by Robert J. Pennington, courtesy Originally published in The Huffington Post, September 13, 2011 What if your thought leadership got you very little recognition today but contributed to an incredibly significant cultural shift that made a positive difference for generations to come? It is an interesting question at a time when business leadership [...]

Gender and the Sustainable Brain – My Solutions Journal Piece

By |2013-10-25T17:17:41-04:00March 8th, 2011|Articles, Brain Science, Socio, Anthro, Leadership, Sustainability & CSR, Sustainability Change Agents|

The following first published in the March 2011 issue of The Solutions Journal. The crucial move toward sustainability may not come easily for either huge corporations or the average consumer, but we can hasten this evolution by identifying and nurturing the personality traits that most naturally drive sustainable living. Those qualities that we’ve long called [...]

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Could Sustainability Finally “De-Gender” Business?

By |2011-01-05T17:09:13-04:00January 5th, 2011|Brain Science, Socio, Anthro, Huffington Post Contribution|

If you were ever knee deep in research about traditional business leadership traits and sustainability leadership, like I am due to my Master's thesis work, you'd see the very clear connection between the two.  Being a forward or future-oriented thinker, and being able to see issues as interconnected, in a more holistic manner, are two [...]

VPR Commentary: Psychology of Climate Change Denial

By |2009-12-18T09:50:24-04:00December 18th, 2009|Brain Science, Socio, Anthro, Cause/Social Marketing, Video & Audio|

What motivates the average person to engage with the tough societal issues?  That's a question I'm deeply exploring in both my work and master's studies these days.  An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and start to form some ideas for [...]

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ChangeThis: Beware The Gender Trap In Marketing To Women

By |2009-03-18T15:02:26-04:00March 11th, 2009|Articles, Brain Science, Socio, Anthro, Marketing to Men, Men in Marketing to Women|

If marketers continue to create campaigns based on thinking that “men always do this” or “women always do that,” they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can’t make assumptions about how gender influences consumer behavior. Those marketers that do risk irrelevance in [...]

Gender Trends In Marketing: My Interview on Purse Strings Radio

By |2013-08-29T19:12:15-04:00November 20th, 2008|Brain Science, Socio, Anthro, Leadership, Video & Audio|

In an interview entitled, "Is Marketing to Women Dead?" - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn't dead - but, with men shopping more and [...]

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