This June 30th VPR commentary is my first in what will be a regular (probably monthly) contribution.  My intention is to explore my passions for sustainable living and business practices with a bit of cultural and consumer behavior insight rolled in.  As I focused on marketing for all these years, I began to see much broader implications for how we can use our knowledge of human/consumer behavior for the good.  I’m excited to now be able to share my thoughts in audio format with both my local Vermont audience and you.

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This piece bubbled up after I heard Van Jones, the Obama administration’s green jobs czar (he has a much more official title), speak at a lunch in Vermont in May.  His words made me think how exciting it was that the “green expertise” of this state could do so much good for the nation –  especially by way of collaborating with the expertise, workforces or manufacturing facilities of neighboring states.