Culver City leader Alex Fisch interviewed Andrea Learned recently for the Bike Talk podcast. In it, she shares her high level insights on how political leaders can build social capital and constituent engagement toward long-term, resilient trust.
Andrea Learned writes that corporate #leaders and other influencers in the #climateaction space need to build #Twitter social capital for #mediarelations with major impact.
Get over your press release addiction and aim for building industry leadership social capital for the longterm. Andrea presents a call to action to disrupt your earned media approach today.
Social media engagement, using Andrea Learned's "loving up" approach, is all about longterm intention and strategy. If #influencerrelations is key for your nonprofit, get past frantic event tweeting to instead build authentic, sustainable relationships.
Andrea Learned on building a steady Twitter drumbeat through valuable content curation, which initiates and maintains the influencer relations process for a sustainable, long-term communications strategy.
Influencer relations with a digital emphasis scales social impact and amplifies your leadership. Andrea Learned writes on why this matters for nonprofits and beyond.