Consumer-facing climate action advocacy has not worked as well or as fast as would have been necessary to avoid our dire situation. In this time of flat-out climate emergency, leaders have the opportunity, and, it could be argued, the responsibility, to build intentional climate influence.
Social media engagement, using Andrea Learned's "loving up" approach, is all about longterm intention and strategy. If #influencerrelations is key for your nonprofit, get past frantic event tweeting to instead build authentic, sustainable relationships.
Andrea Learned on building a steady Twitter drumbeat through valuable content curation, which initiates and maintains the influencer relations process for a sustainable, long-term communications strategy.